Sector
Podcasts
Services
Naming
Logo design
Advertising
FD-media group developed a podcast platform targeted at professionals. A growing collection of quality podcasts selected by FD and BNR.
This new platform needed its own identity and website. I was tasked with designing the visual identity and assisting with the naming. A team of specialists collaborated on the project.
Creating the brand
The name, the logo and style guide
Creating the name
A solid brand name is essential. It sets you apart, gets you noticed, and outshines the competition.
The name List'n is a combination of 'Listen' and 'List'. The two main functions of the podcast platform.
Our goal – a name that's meaningful, global, and memorable.
Logo & style guide
A logo needs to be clear and recognisable. We created an identity that feels smart and reliable. The pink is a subtle reference to the colour of the FD newspaper.
Website
The primary focus was the website, for which we created visuals.
The website was developed by Level Level. They used all visual input as a starting point.
Promoting the new brand
Let's get it out there!
Campaign concept
We targeted a range of professions with triggering questions based on related podcasts. By scanning a QR-code you could directly go to the specific podcast.
The introduction campaign was created in cooperation with Stredge.
Printed & online ads
To reach different professionals, we strategically selected a range of magazines and placed ads in various newspapers.
We also created a series of online ads displayed on social platforms and websites.
Billboards
The billboards were strategically placed in locations relevant to the specific profession featured in the ads. For instance, the ad targeting commuters (Hé forens) was displayed around public transport hubs.
In Amsterdam, bike-mounted billboards circulated in the financial district.
